FINAL THOUGHTS

In our evolving society, it has become ever important to keep up to date on current trends, specifically in your respectable department. Marketing has evolved drastically in the last decade with the boom of social media. One new player in the game of marketing is blogging. While I knew blogging had a presence in marketing,…

SELF-PROMOTIONAL MAILER

What exactly is a self-promotional mailer? A self-promotional mailer is a marketing tool designed to creatively display promotional pieces. Self-promotional mailers vary in their content. Traditionally, they contain a cover letter, a resume, and a display of portfolio pieces. In addition, they could include a business card, a biography section, or someone personal for the…

BUSINESS CARDS & MORE

The importance of business cards surpasses the design world. An excellently designed business card is an important asset in any profession. With the abundance of business cards circulating, it becomes even more important to have a uniquely designed card. Caitlin Jordan, from the blog Canva, stated, “Business cards can be a reflection of who you…

SELF-PROMOTION!

Projects come and go. Some we are happy to see go and some we wish would stick around a little longer. No matter what stage of the design world you are associated with, from a student to Chief Creative Director of a firm, we have all experienced this firsthand. Let me share with you about…

DESIGN COMMUNITY

“Inspiration is the fuel for an artist/ designer; it’s what gets our creative juices flowing. It’s natural for that imagination to have its slow days and fizzle out; it doesn’t mean that you’re losing your talent… Anything can inspire the artist.” As a beginning designer, it is very easy to feel overwhelmed. The knowledge surrounding…

DESIGNING AN EXCELLENT PACKAGE

In a market bombarded with products, creating an eye-catching package becomes more important than ever. What is so unique about packaging is an excellent package design has the ability to make the mundane products seem extraordinary. While there are many excellent packaging examples in the market today, one case study stood out in particular. Buying…

SKETCHBOOK

From my art classes in high school to my studios in college, I have always been encouraged to keep a sketchbook. Before this year, I have always viewed this as another thing to put on my to-do list, rather than embracing it as an opportunity to further my skills. However, this year is the first…

ART OF TEXT

Every year of school comes with new lessons to learn. As a graphic design student, I am not only learning new things from project to project, but I am learning what it looks like to be a graphic designer. This means learning to juggle multiple projects covering many different subjects. Within this semester, my designs…

DISCOVERING YOUR PERSONAL BRAND

What do you bring to the table that is unique from someone else in your profession? This is personal branding. In I believe it is essential to discover your personal brand during your years at college. Personal branding is a process, but just like every process, you must begin somewhere. We discussed personal branding as…

COLOR COLOR COLOR

In my Graphic Design for Professional Practices¬†class, our first project was to create a logo. This included 4 different phases. Phase 1 Create 48 different thumbnails, no color included. No design could be repeated. Phase 2¬†From the 48 logos, you choose a logo, the class chooses a logo, and the professor chooses a logo. From…